In today’s digital marketing world, Facebook Ads and Google Ads are the two biggest platforms for generating leads and increasing sales. But many business owners struggle with the question:
The answer? It depends on your goals, budget, and target audience.
As a website developer and digital marketing expert with 3 years of experience, I help businesses maximize their ROI by choosing the right ad platform and creating high-converting campaigns. In this article, I’ll break down the differences, strengths, and best use cases for both platforms so you can make the right decision for your business.
Google Ads work on a pay-per-click (PPC) model, where you bid on keywords to appear at the top of Google search results.
Example: If someone searches “best salon in Simcoe,” Google Ads will show your business at the top before organic results.
Facebook Ads work on a pay-per-impression (PPI) or pay-per-click (PPC) model, where you target people based on their interests, behaviors, and demographics—not just search intent.
Example: If you own a beauty salon, Facebook Ads can target women in your area who are interested in “makeup, skincare, and beauty trends.”
Here’s a quick comparison to help you decide:
The truth is, Google Ads and Facebook Ads work best when used together. Here’s how:
Whether you need Google Ads for instant leads or Facebook Ads for brand engagement, I’m here to help.
